Helping businesses turn sustainability into a competitive advantage
We believe every business has the opportunity to drive positive environmental impact while strengthening its own resilience and long-term success.
OUR VISION
A world where sustainable business practices become the standard way of doing business.
OUR MISSION
We make sustainability practical and actionable, creating both environmental and business value.
HOW WE WORK A practical, business-driven approach to sustainability
WE LISTEN to understand your business context
We get to understand your strategy first, assess your business environment, and identify key opportunities and challenges. This ensures our approach is tailored to your specific needs.
WE CO-CREATE a clear and actionable roadmap
Together, we develop a realistic, customized plan aligned with your overall business strategy. We test, pilot, and refine solutions while engaging your team and customers for maximum impact.
WE ROLL UP OUR SLEEVES to turn strategy into action
We work alongside you to implement or guide implementation, ensuring measurable results and long-term impact.
What our clients say
With Martina's guidance, we have been capable of creating a consistent methodology that will be very useful for many other projects and discovered opportunities beyond our thoughts. The clear view on future trends used for sustainability programs would help many companies, in every market, in terms of resource optimization, customer preference and innovation.
Alessandra Casetta
In her consulting capacity, Martina developed and executed highly effective sustainability and communication programs, which drove our organization forward in delivering on ambitious goals. Her strategic insights, customer foresight, and business acumen have contributed meaningfully to our market differentiation. She has also been an invaluable thought partner to me as we have developed our sustainability strategy.
Neil Salmon
I worked with Martina when I was an Associate Director , New product development at Ansell. Martina has been an invaluable consultant to the company, working collaboratively on several sustainability projects that have yielded significant positive impacts. Martina possesses a deep understanding of sustainability best practices and is adept at translating them into practical solutions for businesses. One of the most notable projects we collaborated on was the redesign of our packaging. Through her guidance, we were able to develop a more sustainable packaging solution that significantly reduced the product’s life cycle assessment (LCA) impact. This not only benefited the environment but also led to numerous streamlining opportunities within our operations, resulting in cost savings and increased efficiency. Beyond technical expertise, Martina stands out for her exceptional professionalism and leadership style. She consistently demonstrates excellent communication skills, ensuring clear understanding and collaboration throughout the project lifecycle.
Rim Abou Chahine
Working with Martina as the lead for the Sustainable Packaging Program at Ansell was an immensely fulfilling experience. Her expertise in sustainability as a project lead not only directed our team towards impactful solutions but also inspired each team member to strive for excellence. Martina’s leadership effortlessly brought out the best in all of us, cultivating an environment of collaboration, innovation, and personal growth. Her dedication, vision, and commitment to sustainability serve as a remarkable example of effective leadership. I am deeply grateful for the opportunity to have collaborated with such an exceptional leader and advocate for positive change, not only in environmental practices but also within any organization fortunate enough to have her onboard.
Samareh Astaraki
I had the good fortune of connecting with Martina in 2021, when she needed a copyeditor for a sustainability programme and a mutual connection in our network passed on my details. Lucky for me! Martina and I ended up working together for 2 years as client/contractor respectively and, as one of my first forays into the world of freelance, I really landed on my feet. To be brief, as a copyeditor should be, Martina simply “gets it”. She can walk into any organisation or situation and instantly knows what’s working, what isn’t, where you need to go and how to get there. She has a rare skill of always seeing the big picture but with a sharp eye for detail, a magic formula of strategic and tactical that is essential for anyone working in sustainability and which delivers the high-quality results you would expect. She’s also just a lovely colleague, someone who takes work seriously but also has a great sense of humour and an unwaveringly positive attitude. I sincerely hope to work with Martina again on future projects and I know she’ll carry on being a big success!
Laura Connochie
I have engaged Martina’s services several times. The first time was in helping our department define and write our Value Proposition. This started by taking a deep dive at the competition and going through a series of exercises to really refine this for the long term. The part where Martina set this up differently was in how she then developed a package to bring it to life for communicating to several audiences (internally, externally) and developed a short interactive training model.
Steve Genzer
Founder and Managing Director
Martina Balazsova
Seasoned business leader, advisor, and mentor with over 25 years of experience in sustainability, strategy, marketing, sales, business development, and change management across European and global markets, working with corporations, SMEs, and the non-profit sector.
This diverse background enables me to bring a broad range of insights when collaborating with businesses, their teams, partners, and supply chains.
For more than a decade, I have been helping organizations build sustainability strategies and translate them into practice—at both corporate and product levels.
As a sustainability partner, I focus primarily on making products and packaging more sustainable. Depending on client needs, I step in either as a hands-on interim sustainability resource or as a mentor to a team or leader.
I place great emphasis on delivering high-quality work and ensuring that, once the project concludes, client teams are equipped to continue the journey independently and apply their knowledge across future initiatives.
Causes we support
EDUCATION
We believe that all children should have access to quality education.
That is why we support foundation Eduzměna that creates conditions to effectively scale positive changes in the public education sector in the Czech Republic. Their work increases the quality of education and equips all children more equally to embrace the challenges of the 21st century.
Education of young women in developing countries is one of the important drivers for reversing climate change. It also grows their potential to have a more positive impact on their community prosperity.
That is why we support Reach out Cameroon: Change a girl’s life through the microentrepreneurship project. It is a not-for-profit organization aiming to help women become more economically independent thru providing knowledge, support and finance for their entrepreneurial undertakings.
NATURE & BIODIVERSITY
Biodiversity helps food security, avoidance of disease, and economic prosperity. Nature plays a critical role in capturing and storing CO2 from the atmosphere through its ecosystems, on land, and in the oceans. We are signatories of the Business for Nature’s Call to Action.
Let’s Build a Greener Future Together! Partner with us to align your business with customer expectations, regulatory requirements, and impactful sustainability practices.