Implementing Sustainable Solutions

To integrate sustainability into your business strategies and plans we help you:

1. Leverage existing or conducting new Double Materiality Assessment
2. Formulate your sustainability ambition
3. Work with your functional teams to carefully selected sustainability priorities and to define plan
4. Get your team ready for execution, incl. metrics and KPI confirmation, project or program set up and training

We accompany organizations in integrating sustainability into their existing processes and structures. It is a very custom-made approach that is carefully designed together to fit client needs.

We work mainly in the following areas:

• Process adaptation
• Change facilitation
• Organization design
• KPI set up

DID YOU KNOW?

Organizations that embed sustainability throughout their operations show better sustainability and financial outcomes. They are 52% more likely to outperform their peers on profitability.

(IBV, Beyond Checking The Box, IBM 2024)

We help you:

1. Aligning program goals to your overall business goals
2. Working with your team to define realistic plans, work structure and metrics
3. Kick-starting implementation
4. Training your teams to take over

We help your team:

• Establish a baseline through Life Cycle Assessment (LCA) and unmet user needs
• Ideate cross-functionally and with customers
• Prioritize methodically
• Set up the new product development project

DID YOU KNOW?

80% of product’s sustainability comes from the product’s design.

Sustainability is a catalyst for product innovation and gives your products a competitive edge.

We provide end-to-end services for implementing reusable packaging in your organization.

Our approach is tailored to your specific success criteria—financial, operational, brand, and product.

• Stage 1: Evaluate and quantify opportunities, recommending the most suitable reuse solution.
• Stage 2: Organize a pilot case to measure and validate the solution in practice.
• Stage 3: Support or drive full-scale implementation as well as help communicate the results

New project COMING SOON!

If you are actor in the reusable packaging space or consider implementing reusable solutions, please, get in touch with us for more information.

Our Green Claims Audit offers companies and brands a thorough assessment of sustainability messaging to ensure it meets green claim standards across brands, companies, and supply chains.

You can count on our multidisciplinary team of legal, quality and marketing experts to provide an in-depth review of your current sustainability communications and concrete recommendations for greenwashing prevention.

What you receive:

A Compliance Report that highlights the strengths and areas for improvement in your sustainability messaging, providing a clear guidance on meeting compliance standards.

Main report sections:

• Assessment Findings: A detailed summary of the organization’s sustainability practices, processes, or products, highlighting areas that meet compliance and identifying any potential issues or non-compliance areas.
• Evidence and Documentation: Detailed data, test results, and records that substantiate findings and verify the accuracy and reliability of green claims.
• Corrective Actions: Specific, actionable recommendations to address any non-compliant areas, outlining steps to align your messaging with regulatory standards.
• Conclusion and Recommendations: A summary of compliance status with strategic recommendations to strengthen the credibility and impact of your sustainability claims.

We support you in creating credible green claims that reflect your organization’s priorities and actions in the following areas:

• Designing Custom Green Claims: Craft green claims tailored to your organization’s specific sustainability initiatives and goals.
• Integrating Sustainability Messaging: Seamlessly incorporate sustainability communication into your marketing and communications strategies.
• Establishing a Substantiation Process: Develop a robust, ongoing compliance framework to substantiate your green claims, ensuring they remain credible and transparent.
• Implementing a User-Friendly Substantiation System: Set up an easy-to-use system to manage updates, control processes, and maintain a clear audit trail for continuous compliance.

What You Receive:

Green Messaging Playbook

• Compliant, Standardized Claims: A set of legally approved and standardized claims for your sustainability activities, ready for consistent use across channels.
• Guidelines for Green Claims Creation: A framework to guide the development of future green claims, ensuring alignment with compliance standards.
• Documented Substantiation Process: A clear process for substantiation, detailing roles, responsibilities, and integration with Quality Assurance standards to ensure accountability and readiness for audits.

Ensure your team is prepared to create compelling yet compliant sustainability claims. Drawing from practical experience, our business, marketing, and legal experts provide targeted training sessions to handle green messaging with clarity, confidence and compliance.

The training sessions can be delivered both, in-person and on-line.

We train individuals and teams of any size, in English.

Training Menu:

1) Green Messaging Immersion
2-hour informational session

• Covers the fundamentals of green claims, including the set up for green claims compliance, benefits and downsides of communicating sustainability, legal frameworks and examples of good practice.
• Participants gain a high-level overview of the green claims landscape, essential rules for creating compliant claims, and strategies to mitigate greenwashing risks.
• Suitable for marketing teams, management, and any functions contributing to green claims development, especially those new to sustainability communication.

2) Understanding the Legal and Regulatory Landscape
2-hour informational session

• Covers current European standards and introduces the upcoming Green Claims Directive.
• Participants gain an understanding of relevant regulations, empowering them to work effectively with legal teams and integrate compliance into daily practices.
• Suitable for teams involved in green claims creation who need awareness of regulatory frameworks.

3) Green Claims Creation
4-hour practical session

• Covers the end-to-end process of developing sustainability claim from prioritization to data selection, claim formulation and claim attributes.
• Participants learn a structured methodology for creating green claims, including identifying verifiable elements, selecting accurate data points, aligning with green guides, and preparing substantiation.
• Suitable for brand, communication, and product teams responsible for sustainability claims, as well as functions contributing to their creation. Recommended for companies new to sustainability communication or looking to enhance existing claims.

4) Hands-On Green Claims Workshop
Half-day or full-day interactive workshop

• An in-depth workshop covering the practical aspects of sustainability messaging across a wide range of claim categories at both company and product levels.
• Participants engage in hands-on green claims creation using real examples, applying rules to their own products or service materials across their lifecycle (manufacturing, use, and end-of-life).
• This workshop is suitable for brand, communication, and product teams actively involved in green claims creation and publication.

5) Substantiating Sustainability Claims
2-hour technical session

• Covers the technical aspects of substantiating green claims to ensure ongoing compliance.
• Participants learn to identify substantiation elements, document claims accurately, and establish a substantiation process. Ideal for quality and marcom teams responsible for claim documentation.
• Suitable for both new and established sustainability communicators.

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We also offer customized training tailored to the unique needs of your organization, ensuring that every session aligns with your specific sustainability goals and compliance requirements.